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Adel Sedky

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CEO and Managing Partner- Adel Sedky, 27, CEO and Managing Director of NOLA Cupcakes. An equestrian champion. Studied Marketing in Montreal, where he was inspired with the idea of introducing cupcakes to Egypt.

founder photo

Isedky

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CMO and Founder – Laila Sedky, 29, CMO and Founder of NOLA Cupcakes. Studied Finance in Montreal, where she acquired her passion for cooking and her passion for introducing cupcakes to Egypt.

As fresh graduates and siblings, Adel (27) and Laila (29) Sedky discovered a penetrable gap in the Egyptian dessert market and introduced the first local cupcake store. At NOLA, customers receive the highest quality products and service in a friendly boutique setting. Since the launch of its first store in Zamalek, a residential area in Cairo, in October 2010, NOLA now operates eight shops across the city’s premium districts, as well as over 10 pop-up booths for events and universities.


MISSION

NOLA Cupcakes' philosophy is simple: we aim to please. By freshly baking our gourmet cupcakes daily using only the best ingredients, we guarantee a delicious and uplifting experience for each customer. By being socially responsible, we do our best to help develop our communities in a partnership with respected charities and non-profit organizations. We believe these activities go hand in hand to give Cairo the best of life's little pleasures.


VISION

We are in business to offer the highest global standards through NOLA. We want our customers to LOVE us, and our team to be proud of us.


VALUES

We take ownership in what we do therefore we do our best to ensure that our customers receive the best quality with superior customer service. We guarantee a high level of responsiveness to the marketing needs to help ensure customer satisfaction. We do everything with PASSION and LOVE to uphold excellency, integrity and pride.

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